07.01.2020 OLYMP’s turnover remains strong despite continuing market weakness
Mark Bezner, owner and CEO of OLYMP Bezner KG, says: “Market conditions in the textile industry, which have been strained for years, intensified further in the past 2019 financial year. In view of saturated markets and apparel consumption which is characterised by enormous price sensitivity, sales opportunities for fashion goods have really been squeezed. Thanks to some far-sighted corporate planning, a consistent quality philosophy and sound business management, we’ve fortunately been able to successfully counter these adverse market conditions once again. In addition, our product development has proven its worth in the leisure and smart business sector. In view of these circumstances, we are more than satisfied with the increase in turnover that we’ve achieved. Accordingly, we head into 2020 full of motivation”.
Hollywood star Gerard Butler is also contributing to the positive attitude. Starting with the Spring 2020 collection, OLYMP will make even more extensive use of the actor’s appeal. Then, this likeable Scot will act as a promotional figure for the brand across all its products. In parallel, the new brand claim “MY STYLE. MY STATEMENT.” is intended to convey a sense of style and a clear inner attitude to consumers. Mark Bezner clarifies: “Consistent brand management will pay off more than ever in the future. For this reason, Gerard Butler is ideally placed to perform the extended role of figurehead for the OLYMP umbrella brand. He also perfectly embodies our new, powerful slogan”.
OLYMP is also taking a clear position in terms of corporate responsibility. While the medium-sized company was able to completely offset its greenhouse gas emissions for the year 2018 at its headquarters in Bietigheim-Bissingen, taking employee mobility into account, and thus could achieve complete climate neutrality at the site, far-reaching sustainability activities have long been in full swing in all areas of the company. Mark Bezner explains: “Consumers now expect a more considered use of natural resources. OLYMP was active in this area long before global social movements and initiatives aroused public interest. Today we’re already doing a great deal to sustainably meet growing customer demand for responsible production. In the future, we will give these far-reaching issues even more space within our communications policy”.
The company MAERZ Muenchen KG, based in the Munich suburb of Perlach, has been part of the OLYMP Bezner group since 2010. It currently has 110 employees in Germany and more than 300 staff at its own knitwear factory in Hungary. In 2019, MAERZ Muenchen achieved a turnover of 31.1 million euros, which represents an increase of 4% compared to the previous year. The OLYMP Bezner Group therefore recorded a cumulative total turnover of 299.1 million euros in 2019.
Contact: Marc Fritz, Phone +49 7142 592-170, Fax +49 7142 592-8170, email@example.com, www.olymp.com