OLYMP NEWS

Intensification of product presentation and brand awareness at the point of sale

From 1 November 2018, OLYMP Bezner KG will have a new Head of Visual Merchandising with the appointment of Jasmin Nüchtern (40), born in Rhineland-Palatinate. Under her coordination, the different creative, marketing and communication channels ranging from the design department to retail, specialist dealers and e-commerce, right through to marketing, are to be more closely interlinked in the future and a homogeneous brand perception guaranteed on a high level.

Clothing specialist and Bundesliga team extend their product partnership

Since the 2015/2016 season, OLYMP Bezner KG, based in Bietigheim-Bissingen (in the district of Ludwigsburg/ Baden-Württemberg/ Germany) has been the official product partner of the long-established, football team Borussia Dortmund (BVB) from North Rhine-Westphalia. Through this special partnership status, OLYMP is kitting out this winner of eight German championships with fashionable shirts, ties and knitwear to also guarantee a stylishly confident appearance off the football pitch in the 2018/2019 season.

As of 2020, the successor will follow in the footsteps of Georg H. Füth

On the 1st of October 2018, Lasse Holger Mitterhusen (49) commenced his position as Head of Design for the business segment at OLYMP Bezner KG in the company headquarters at Bietigheim-Bissingen (Baden-Württemberg / Germany). After a one-year preparatory transitional and introductory phase, he will, as of the 1st of January 2020, succeed the long-time Creative Director Georg H. Füth, who will still be on hand for another year in a consultative capacity before he retires.