OLYMP NEWS

Positive development in Germany and in the international export markets

On 31 December 2018, OLYMP Bezner KG based in Bietigheim-Bissingen (in the district of Ludwigsburg / Baden-Württemberg / Germany), once again recorded a growth in sales figures and an increased turn-over of 266 million euros (258 million euros in 2017). In comparison to the previous year, this represents an increase of 3.1 percent. The company continues to grow within a very difficult market environment, despite the contrary trend which prevails in this sector. The number of employees has increased by a further 39 to 890. This successful producer of men's shirts, knitwear, sweatwear and accessories also recorded increased export figures in 2018.

Intensification of product presentation and brand awareness at the point of sale

From 1 November 2018, OLYMP Bezner KG will have a new Head of Visual Merchandising with the appointment of Jasmin Nüchtern (40), born in Rhineland-Palatinate. Under her coordination, the different creative, marketing and communication channels ranging from the design department to retail, specialist dealers and e-commerce, right through to marketing, are to be more closely interlinked in the future and a homogeneous brand perception guaranteed on a high level.

Clothing specialist and Bundesliga team extend their product partnership

Since the 2015/2016 season, OLYMP Bezner KG, based in Bietigheim-Bissingen (in the district of Ludwigsburg/ Baden-Württemberg/ Germany) has been the official product partner of the long-established, football team Borussia Dortmund (BVB) from North Rhine-Westphalia. Through this special partnership status, OLYMP is kitting out this winner of eight German championships with fashionable shirts, ties and knitwear to also guarantee a stylishly confident appearance off the football pitch in the 2018/2019 season.