Elegantly Casual

    Elegantly Casual

    The mega-trend of “casualisation” is also having an effect on the shirt, introducing new materials and cleverly taking the formality out of a shirt. How can we lend an outfit a certain casualness while still preserving style? The solution is the denim look - looks like denim, but is not genuine jeans material. Jeans-style fabric and a relaxed fit are a laid-back way of pulling off a modern, yet elegant look.

    Styling out of the Blue

    Casual does not mean breaking all the fashion rules, but rather also rethinking style. For a denim-look shirt we recommend a sturdy pair of trousers - our all-time favourite remains classic blue jeans. White jeans are also a wise choice for an effective double denim look.